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Fundraising Voices from Ruffalo Noel Levitz

This podcast features thought provoking conversations with fundraisers, researchers and thought leaders to help propel your fundraising results.
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Now displaying: October, 2016

Thanks for listening to Fundraising Voices. To hear more about solutions and strategies featured on our podcast, contact us at RuffaloNL.com/Voices

Oct 21, 2016

Acquiring new donors is important for any fundraising program. Encouraging new people to give every year is crucial. As fundraisers, new donor acquisition is usually not something we’re real excited about- in the first year it's expensive, but we do it anyway.

We wondered if these fundraiser assumptions are really true when you consider contributions over the long term. Do you really, when you consider long term donor value, lose money on new donors? Sean Shaikun,  Director of Market Research, recently embarked on a project to answer the question "Is donor acquisition really worth it?." He looked into millions of donor records from 16 institutions who used our RNL360 analysis program to see what new donors 20 years ago actually did over two decades. Sean joins us in this podcast to unpack the results.

You can download the study results  and read more on the RNL blog.

 

Value of new fundraising donors
New donors add up to a lot in the long term.

The RNL fundraising team has a passion for helping organizations capture donor passion and translate it into long term impact. Get in touch with us today to receive a customized calculator based on this study for what new donor acquisition can mean for you in the long term. We're ready to help make a plan for your great new donor engagement and retention program.

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