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Feb 2, 2020

Industry estimates tell us that the average American receives at least 500 marketing messages a day, and 100 of them are digital. Modern charitable outreach contends with a lot of noise. And it’s hard to break through.

Chris Knudson at Wartburg College knows this, and he’s doing a great job connecting with...


Jan 31, 2020

The Crowdfunding and Giving Day Index presents insights and results from 6,116 charitable crowdfunding projects totaling more than $105 million in giving.

Charitable crowdfunding has become the premier peer-to-peer online giving opportunity.

The report includes key results and benchmarks such as:

  • The types of campaigns...


Nov 21, 2019

This Fundraising Voices podcast features RNL’s Josh Robertson who covers the importance of using personalization to communicate with your donors. Josh and Brian discuss:

  • Why personalization is important for engaging the 21st century donor.
  • How artificial intelligence (AI) and new, easy to use platforms can transform...


Oct 30, 2019

This Fundraising Voices podcast features provocative fundraising expert Jason Lewiss, CFRE, author of The War for Fundraising Talent. Jason and host Brian Gawor discuss:

  • Challenging the assumptions we have about what it takes to be a successful fundraiser.
  • What’s happening in small and large shops to recruit and...


Oct 8, 2019

We've just released our annual report on annual giving trends, from a survey fundraisers this year. I got on the line with Shad Hanselman, RNL's annual giving guru, to talk about the results, including what fundraisers say about:

- Usage of channels, like direct mail, phone, email, crowdfunding, giving days and online...