Every year, the Nonprofit Research Collaborative puts out two big surveys to track trends in giving. Organized around 15 different fundraising methods, it’s one of the most comprehensive surveys around. The Winter 2018 Nonprofit Fundraising study report is just out, and shows that most charities are doing better through the end of the calendar year. I got on the line with Melissa Brown from the Non Profit Research Collaborative and Aggie Sweeney from Giving USA to go over the results and talk about what they think is next for nonprofit fundraising.
The Nonprofit Research Collaborative and Giving USA are great resources to track trends in fundraising. Melissa and Aggie had great insights about how wealth demographics and donor engagement are changing our work. Head on over to npresearch.org to download the most recent research. And stay tuned in June for the always important Giving USA annual report.
Tracking trends is a key part of fundraising strategy. And we’re doing this every day at RNL. If you’d like to apply the latest trends to your fundraising strategy, drop us a line. We’re ready to help.
Find out more:
Student philanthropy programs are an important part of the advancement efforts. We know from research that almost 90 percent of colleges and universities do some type of student philanthropy program, whether it’s a philanthropy day, a student phonathon, a student organization, or even involving students in thanking donors.
The Engaging Students in Philanthropy Symposium, offered by CASE as part of the Student Advancement conference coming up in just a few months, is a great place to find out about the best practices in starting and improving a student philanthropy program. I’m proud to be on the faculty once again this year. I got the great group of symposium faculty on the line to talk about what we’ll be covering this year, and what’s hot in student philanthropy work right now.
Engaging your student body in philanthropy is a key best practice to grow future givers and provide a great experience for all your donors. Join us at the symposium to find out about how to start or expand your program, interact with other passionate student philanthropy missionaries. You can find out more at case.org. We’ll see you there.
Over three quarters of higher education institutions use the phone in some way to reach out to donors each year. At the biggest programs, this amounts to a student caller phonathon, which contacts thousands of alumni, parents and friends.
These phonathons or telefunds can generate millions in support, not to mention great conversations which build the relationship with a donor.
We’ve just released the RNL Phonathon index, looking at 93 phonathon programs from 2014 to 2017, with over $300M in pledges.
We uncover some of the key trends and best practices in phonathon programs and make suggestions about how to take your phonathon to the next level. You can download the full index at RuffaloNL.com today. I got on the line with podcast pal Josh Robertson, a fellow phonathon veteran, to break down the results and talk about what’s next for this key donor contact channel.
Chances are, if you’re doing the same thing you’ve been doing with your phonathon for years, you’re probably not getting what you could out of the channel. This channel deserves the best you can offer in terms of strategy and technology. As the only truly scalable personal conversation channel in higher education fundraising, phonathons can have a lot of value. But only if you do them smartly, in a data-driven and focused manner. As Josh mentions, it depends on your goals, but you can craft a solid 21st century phone strategy, as these 93 institutions show.
So, if you want to take your phonathon to the next level, drop us a line here at RNL. We have a team of experts ready to help.
Strong use of data is the cornerstone of any great fundraising program. The best programs take this to the next level, moving from descriptive to predictive – actually guiding gift officers and annual giving appeals to the donors who seem the most ready. Making this transition can be daunting. So today, we’ll talk with one of the authors of a new book, Data Science for Fundraising, building data-driven solutions using R. Ashutosh Nandeshwar is a fundraising data veteran, and a thought leader in this important emerging field. The book is part introduction to new data techniques and an in depth hands on manual to get started. Whether you’re the geek who will be manipulating the data or just interested in how this new way of thinking can transform your fundraising, he’s a great source of insight.
You can find the book here:
In our recent surveys of over 3,000 fundraisers, fully three quarters told us that they don’t feel like they are using data in the best way possible. This extends to annual giving, major and planned giving, as we try to harness our massive databases to provide better, more personalized appeals.
As Ashutosh and I discussed, this isn’t just the best way to fundraise—it’s better for donors, and uses their time and attention efficiently and with the highest impact. If you’re ready to roll up your sleeves and get into the data, Ashutosh and Roger’s book is a great tool.
Data-driven fundraising is a big focus here at RNL, and we’ve launched new products which do what we’ve discussed in this podcast –taking fundraising into the 21st century. If you’re ready to provide a more personal experience to donors and transform your fundraising, drop us a line. We’re ready to help.
How do we get more people interested in fundraising as a profession? It’s a key question we’re trying to answer, as we struggle to fill positions, engage donors, and take advantage of the tremendous interpersonal talents of a rising millennial generation. I came across a book that is quite different than anything we’re used to reading about fundraisers.
What happens when you go from rocker to fundraiser, and go all in on philanthropy? Mitch linker, author of No One Dreams of Being a Fundraiser: My Unexpected Journey from Music to Major Gifts can tell us. I got Mitch on the line to talk about his book, his journey, and how we can get more unlikely candidates interested in our profession.
Getting over the fear of asking by just doing it, finding coaches, and staying with an organization long enough to learn about the donors are all great steps on your path to becoming a better fundraiser. Mitch’s passion and insights for our profession are incredible, even if he came to the job in a bit of a non-traditional way.
Well, come to think of it, who does dream of being a fundraiser? Probably no one. But for those of us who stick with it, and as Mitch says, go all in, find out that our jobs are a dream. We get to work with great people, see transformational giving, and the impact of our work on the people our charities serve. So I say, dream on fundraisers, and if you see someone you think might be great, take them in and give them a shot. It’s time for us to look in different places for the next generation of fundraisers.
We have the winners of the 2018 March (Alumni Giving) Madness tournament!
This tournament is our fun way to determine the top alumni giving institutions for higher education fundraising. We took the institutions in this year's men's and women's NCAA Basketball Tournaments, analyzed their alumni giving statistics, and determined the two top institutions for alumni giving.
In this podcast, we break down the results, methodology and talk about how to amplify alumni giving for your institution.
You can read about the methodology we used and about the first two rounds of results in our first blog.
Men’s Bracket: University of Pennsylvania. Returning after last year's win in our women's bracket, Penn continues to have one of the highest alumni participation stats in the tournament. As we mentioned last year, donor growth and consistency in young alumni giving have been real strengths at Penn.
Women’s Bracket: University of Notre Dame. Another return winner, Notre Dame also took home a win in 2016 in the men's division of our tournament. Two years of consistent alumni donor growth and a LeBron-level performance for giving-per-living-alumnus made the Fighting Irish unstoppable.
All this year’s tournament participants are winners. As we approached the final bracket stages, we noticed some pretty incredible alumni giving and donor growth at the top institutions. All participants in this year’s tournaments should be congratulated. The generosity of their alumni is incredible, with more than $3.7 billion given by alumni to these institutions in 2017.
Check out all the results, with expanded commentary on the stats, in our March (Alumni Giving) Madness 2018 e-book. Download your copy here.
There is no denying that higher education campaigns have been transformative. These comprehensive efforts help us build buildings, fund scholarships and even boost current use support. And they are growing. It’s more and more common for us to see campaign totals exceeding 1 billion. Almost every institution is either in or thinking about a campaign.
So we wanted to know what fundraisers feel about the future of campaigns in higher education. We surveyed almost 600 fundraisers and got their opinions about what is working and they key challenges to campaign success. I got on the line with RNL expert Caryn Stein to break down the results of this latest edition in our Advancement Leaders Speak series.
We know from the survey that you are either in a campaign or working on starting one soon. A few things we learned from this survey: fundraisers do expect campaigns to increase their advancement budgets. But they are under big pressure for big totals, and unless we can think a bit differently, those resources may not be enough. It’s time to reinvent fundraising, and how you organize your campaign, using the best tools and data-driven technology, will make all the difference. That’s what we’re focused on here at RNL, so if you’re ready to take you campaign to the next level give us a call. We’re ready to help.
We’ve just released our seventh chapter in the RNL Advancement Leaders Speak series, where we ask you, the fundraisers about your challenges, successes and best practices. This release is focuses on annual giving multichannel strategy – or how we contact annual giving donors through all the various fundraising channels. The report revealed some interesting things about how annual giving is judged and evaluated by institutions, how fundraisers are timing appeals, and what we feel are the best ways to capture, retain and upgrade donors. You can download the full survey at ruffalonl.com. I got on the like with Shad Hanselman, RNL’s annual giving guru, to talk about the survey and what it means for fundraising strategy.
Looking at the results of this survey of 300 fundraisers, it does look like there are some opportunities to optimize our multi-channel outreach to donors. As Shad mentioned, making your appeals work together like a symphony will really help engage donors. This takes technology, and careful analysis of your results, two things that fundraisers wanted to be utilizing more.
Giving Days – Campaigns that focus a groundswell of donations to a specific day, have really made a splash in the fundraising world. Using online portals that track donations as they come in, as well as offering challenges, match donations and real excitement for donors, giving days have been a game changer.
We’ve just published a new study on how giving days can transform your fundraising. The RNL Giving Day Index looks at over $32 million in giving to answer key questions about average donations, campaign totals and donor counts, as well as the impact of volunteer ambassadors. You can download the full study at RuffaloNL.com right now to see how your giving day stacks up.
I got on the line with my podcast pal Josh Robertson to unpack the results and talk about what they mean for your giving day success.
As Josh explains, giving days are one of the best opportunities to get donors excited and to build a sense of urgency around giving. Outside of calendar or fiscal year end, they’re really the only other option to answer the key question “why give now.” And giving days do this simply, with the answer – because everyone else is doing it.
In order to have a successful giving day, you need the right technology and a provider who knows how these complex campaigns work. With RNL Giving Days, powered by the ScaleFunder platform, we’ve integrated the best technology to make donors feel comfortable giving to YOUR institution, and make it easy. It’s important to integrate giving from all channels in your platform. We’ve also implemented key donor engagement tools like heat maps, challenges, matches, and leader boards to make it fun. Contact us today to see how RNL Giving Days can help take your special event to the next level.
Digital Engagement – it’s important for any fundraiser, especially those of us who want to engage younger donors. Whether it’s targeted digital advertising, social media, or great new methods like crowdfunding and online giving days, we have a great menu of options. But we hear from fundraisers that they haven’t always been able to really optimize their digital outreach. So we wanted to know more...
We are about to release part four of our series Advancement Leaders Speak, and this edition is the results of a survey and conversations with advancement professionals about how they are doing digital outreach, and how they feel they connecting to young alumni and young donors.
I got on the line with Caryn Stein, one of our top digital experts, to go through the results.
It’s great to hear that ¾ of fundraisers feel that digital communications are effective. But with only one fifth of fundraisers using these communications as part of a defined young alumni campaign, it’s not surprising that we’ve seen giving participation really lag with Millennials. As Caryn suggests, the solution is to get more personal, and harness the power of digital.
The right message to the right donor at the right time, that’s what we’re shooting for. And if we can get our multichannel game in gear, we can really transform fundraising.
We’d love to tell you about how we’re having success with RNL partners doing just that. If you’re ready to transform your digital donor outreach, give us a call. We’re ready to talk.
Crowdfunding has become very popular over the past few years. Following success in the commercial world, funding new products, artistic endeavors and other projects, we’ve seen hundreds of charities create crowdfunding campaigns and full portals with multiple campaigns to attract donors to specific needs.
Higher education, with a wealth of student, faculty and athletics opportunities, has really benefited from this optimized, online and socially integrated technology.
We’ve just released a comprehensive index of results from over 4,000 campaigns Ruffalo Noel Levitz charitable crowdfunding powered by the Scalefunder platform. And the results show that crowdfunding has really made a difference with our partners—over 22 million dollars actually. You can download the 2017 RNL crowdfunding index at RuffaloNL.com/crowdfundingsuccess.
Today on the podcast, I talk with Josh Robertson about what we discovered as we looked a these great campaigns.
If you are looking to attract new donors, particularly younger donors, and give your long time supporters something exciting with active feedback they can support, crowdfunding is a great tool. We’ve seen millions of dollars and hundreds of thousands of donors engaged through RNL crowdfunding. You can offer campaigns that support new initiatives, student and faculty needs, and even market your traditional annual giving program through crowdfunding.
We’d love to help you get started or accelerate your existing crowdfunding program. Drop us a line and we’ll help you take your donor engagement to the next level.
We’ve just released part two of our major research series Advancement Leaders Speak here at Ruffalo Noel Levitz. This time, we surveyed and spoke with 270 major and planned giving officers to find out how they do their jobs and how they feel about productivity.
You can download the study at RuffaloNL.com—we included questions about average prospect pool sizes, number of visits with donors, key frustrations and challenges for gift officers, as well as what they think would make their jobs easier.
I got on the line with Caryn Stein, Vice President here at RNL, to go through the results and talk a bit about what we are hearing from gift officers about their important work with donors.
Productivity—it’s not always the first topic that major and planned giving programs jump on. For a profession primarily focused on personal relationships with donors, we’re not really drawn to metrics and deep data on our solicitation effectiveness. But given the increase pressure all charitable organizations are facing, and definitely for higher education, putting the right tools in place so your major and planned giving team can have success is crucial. And as Caryn and I mention, focusing on the right contact to the right donors at the right time is a key donor-centric practice that will keep your top supporters happy and increase their joy in giving. You can download the full study at RuffaloNL.com. We’d also love to hear from you about your major and planned giving program. Drop us a line, and we’ll talk about how you can improve your team’s productivity and book more gifts, immediately.
Student philanthropy continues to be a hot topic in higher education. Just about every institution hosts some form of student philanthropic engagement. The goal is to engage students in causes that they are passionate about, help students thank current donors, and if we do it right, help students understand the importance of giving back as future alumni.
Josh Harraman and Felicity Meu are experts with years of experience with successful student philanthropy programs. I’m proud to serve as faculty with them in the upcoming Engaging Students in Philanthropy Symposium, put together by CASE this coming August. I got Josh and Felicity on the line to talk about the state of student philanthropy, what we’re talking about this year, and what the future holds for this crucial higher education effort.
Josh and Felicity offer great insights on how to engage students in philanthropy. We’re talking about a lifetime relationship with your alma mater here, and increasingly, institutions are working to start that deep philanthropic relationship before students graduate. Engaging students with the causes they care about, and inviting them to thank current donors can go a long way to making that happen.
Join us at the 2017 Engaging Students in Philanthropy Symposium, August 3-5, as part of the CASE Conference for Student Advancement in Columbus. It’s the biggest event of the year for student philanthropy programs.
And if you are hearing this podcast after the symposium, head over to CASE.org to find resources on accelerating your student philanthropy program, including the CASE ASAP network, the premier network for student philanthropy.
Check out the Symposium program and registration at:
Emotion—it’s a key part of fundraising, and definitely impacts the response we receive from donors. We don’t talk about emotion in fundraising enough, really. We’re usually more concerned with what segment we’re calling or mailing or what we need to tell donors. We don’t often think about how donors feel when we reach out to them.
Francesco Ambrogetti has a long career as an international fundraiser, and his groundbreaking book Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes, really gets at this issue.
He’s combined the best concepts in emotive response, including research in neuroscience and psychology, to provide some great examples and tips for fundraisers. I got Francesco on the line to lay out a few of the concepts and tell us what he thinks them mean for the future of fundraising.
Emotionraising, and the concepts introduced by Francesco Ambrogetti in this provocative and insightful book, could just be what your fundraising campaign needs. The science of emotional response is important to your success. As fundraisers, we shouldn’t be afraid to investigate and embrace this new research and try it out on our appeals.
Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years helping top non-profits and higher education institutions put together great content strategies. Increasingly, we’re hearing that the communications you provide that are outside of the ask are crucial to engaging and retaining donors. I got Robert on the line to explain what content marketing means for fundraisers, and have him provide some tips on how to accelerate your content.
Marketing, communications, multichannel, omnichannel, whatever you decide to call it—it’s for sure that you’ll want be providing great content to your donors if you want to keep them engaged. In a digital world, where you can track and respond to what donors are viewing, clicking on and clicking through, you can even tailor content to specific donor interests. You’ve heard us call it a personal journey here at RNL, and content is a crucial part of that journey.
You can check out some great content strategy resources from Robert at mcguireeditorial.com.
Getting those messages delivered is another big part of your content strategy. At Ruffalo Noel Levitz, we have a ton of experience crafting these multichannel plans. If you’d like to accelerate your content and message delivery strategy, give us a call. We’re ready to help. And thanks for listening to the podcast.
Rob Henry is one of the most passionate people I know about higher education. He cares a lot about making college available to more people and to more diverse people. He also knows that bringing new professionals into Advancement will help make that possible. As Vice President of Education for CASE, the Council for Advancement and Support of Education, he has a unique platform to help promote those goals. I’ve talked with Rob a lot about these topics when we see each other at CASE conferences every year, and I wanted to get him on the line to talk about the strategic goals of CASE, his feelings about diversity in our profession, and how we can welcome more young people as both advancement professionals and donors.
Rob offers some great insights into how we can create a pipeline of energetic new professionals in the field of advancement. The work that CASE is doing will be important – we need to really broaden our view of how we bring people into our profession in order to meet our diversity goals. Developing great ways to mentor and encourage young people who want to get involved in philanthropy, because as Rob reminds us, Millennials and young people will be dominant in our donor base in years to come.
RNL invests significantly in CASE because we know that sharing our experiences and successes is a key part of fundraising and donor engagement success. You can find us on the road at CASE events, conferences and even on CASE webinars. If you haven’t heard, the organization has opened up new resources and expanded their view of membership benefits this year. It’s a great time to head on over to CASE.org to check out what’s available. If you work at a higher education institution, you most likely already have membership through your Advancement division.
InsidePhilanthropy.com is an incredible place to find out about who’s funding what and why. That’s the mission that David Callahan, Founder and Editor has set out to accomplish. You can get fresh insights, about big funders as well as every day donors, daily on the site. David’s a font of knowledge about philanthropic trends, and I wanted to get him on the line to offer his insights on 2017 fundraising, and make some predictions about the philanthropic space.
David has just published a great book called The Givers. It’s an inside look at the world of our top charitable givers - mega philanthropists. You find the book on Amazon or your local book store.
David makes great points about the explosion of charities, and how funders can even tell them apart. We’re all facing this important need to distinguish our causes. And with donors expecting more transparency and results, we all need greater stewardship and data on the impact of giving. Head over to insidephilanthropy.com to catch more daily coverage of philanthropy trends and fundraiser insights.
Getting in front of your donors to talk about your institution’s impact and the impact of their gifts is important. At Ruffalo Noel Levitz, we have an advanced suite of solutions to help you do just that. Whether it’s reaching out via digital channels, direct mail or the phone, we can help you put together a rock star strategy that gets your message notices. Head over to RuffaloNL.com to find out more today.
Here at Ruffalo Noel Levitz, we spend a lot of time looking at higher education alumni giving patterns. Loyal alumni drive a big part of the philanthropic support to higher education. They also tend to be the biggest athletics fans. So, the NCAA basketball tournaments each spring offer an interesting laboratory for us to ask some fun questions. Last year, one of our RNL consultants asked a really interesting one:
What if the NCAA brackets were decided based on alumni giving statistics?
So, we created our March (Alumni Giving) madness tournament to answer that fun question. It’s a fun way to look at how institutions compare in alumni giving participation percentages, donor counts, total dollars from alumni, and even online giving strategy. On today’s podcast, we break down the 2017 results that lead to victories for Penn and Northwestern. You can see all the results, with commentary, round by round at ruffalonl.com/givingmadness. I got Josh Robertson, Vice President here at RNL on the line to go through this year’s methodology and results.
Over 10 billion dollars – That’s what higher education alumni gave in 2016. That’s a huge portion of the philanthropy that makes a difference for students, faculty and all the great life-changing experiences that colleges and universities provide. It turns out that if you base the tournament on giving, not basketball, the winners end up a bit different.
If you’d like to see how you compare to peers on some of these statistics, drop us a line. You can head to ruffalonl.com/givingmadness to request a customized donor comparison report. And we’ll talk about how you can recruit your best possible alumni giving team for next year’s tournament.
If you’re an annual giving professional—particularly in higher education, you’ve probably heard about Annual Giving Network. Dan Allenby, founder of the network has done a great job addressing whatever is hot in annual giving strategy today while focusing on the fundamentals. With great content, webinars, a job posting network, and great member interaction, annualgiving.com has become a destination for those of us who want to stay educated about the best ways to engage donors. In fact, Dan comes off like he was born into annual giving. And based on what he told me, that’s not too far from the truth. I wanted to get Dan on the line to talk about AGN’s strategy and what he’s trying to accomplish with the network.
Dan offers a lot of great insights for how we can do the best job possible engaging, asking, and thanking our annual giving donors. Like he said, we restart every year in annual giving—but the fundamentals of a donor engagement strategy never go away.
Find out more about AGN:
And check out the 2016 insights report we talked about:
Are you ready to take your annual giving to the next level? Ruffalo Noel Levitz has great resources, and a great team of experts ready to help you accelerate your annual giving strategy. Head over to ruffaonl.com to find out about our phone, multichannel and digital solutions which are designed to engage 21st century donors at your maximum return on investment.
Tim Sandoval, reporter for the Chronicle of philanthropy, has his finger on the pulse of where people are giving, and how fundraisers are marketing to their supporters. He regularly covers big trends, like tax policy and regulation, but also jumps headlong into tactics being used by the best organizations. You read articles from him almost daily in the Chronicle. I’ve had a few chances to talk with Tim in the past about philanthropy news and trends, and I wanted to get him on the line to talk about what he’s seeing in the first part of 2017, and were we might be going next.
Tim makes great points about reaching out to donors during a time of change. The Chronicle of Philanthropy is a great source for news, tactics and advice on how to shape your fundraising program. You can head over to philanthropy.com to see their coverage, as well as special reports and fundraiser tool kits. Monitoring the broad trends in philanthropy and public policy are important to deciding what to do next with both your annual and major donors.
You just can’t book big gifts if your fundraising team isn’t productive. This is a top concern for fundraisers who are being asked to book bigger and bigger giving totals each year. Ruffalo Noel Levitz talked to hundreds of major and planned giving fundraisers in 2016 and heard some common roadblocks that are hold teams back: finding the right donors to talk to, supporting gift officers with good information and training, and preparing donors and fundraisers for great visits. Add in gift officer turnover, and many organizations are struggling to reach their fundraising potential.
So we embarked on the creation of a solution that’s great for both donors and fundraisers. This podcast features 7 RNL leaders providing a look “under the hood” to show how the solution came together. They discuss what increasing productivity can mean for your aspirational fundraising goals.
Find our more about RNL major and planned giving solutions, including case studies and testimonials at: advance.ruffalonl.com
And read more about our take on major and planned giving productivity at blogfm.ruffalonl.com.
Online giving is growing rapidly. We’ve all seen our online donation activity rise, and this is a big transition for many fundraising programs, as online giving grows at up to three times the rate of over all giving. Mike Kim at iATS payments knows a lot about this. As one of the largest payment processing providers for non-profits, the company has seen a lot of growth in online giving, and is following the trends closely. I got Mike on the line to talk about payment integration, building trust and security with donors, how to optimize the online giving experience, and what’s next for online giving.
Included in the podcast are:
Telling a compelling to story--highly personalized, evoking emotion, encouraging action right now--is a big part of fundraising success in the 21st century.
Caryn Stein, Vice President here at RNL knows this. She’s spent her career doing just that to help hundreds of charities. I got Caryn on the line to talk about the power of digital engagement, storytelling, and what she thinks is next for the future of fundraising.
She calls it storytelling "surround sound" and explains how engaging donors in a personalized, powerful way through technology can really amplify your results.
Covered in the podcast are:
If you want to find out how RNL uses these tactics to take your program to the next level, drop us a line.
Engaging our supporters in the digital world is really important for today’s fundraisers. We’re all reaching out via social media, email, on our web pages and giving pages to attract donor interest and passion. This supplements our more traditional appeals, and everything can get a boost in donor attention if it’s done right. But pretty soon, our donor rolls really will be dominated by a new group of supporters--younger people who have had mobile phones, tablets, and apps their entire lives. These have been dubbed the "digital natives," a group of young donors we’re all looking to engage. Matt Herzberger, Executive Consultant for Web Strategy and Interactive Marketing Services here at Ruffalo Noel Levitz, helps a lot of institutions do this. Matt talked about digital natives in a recent presentation, so I got him on the line to get a perspective on what courting this rising group of well-connected supporters means for fundraising strategy.