Recurring giving is a big topic these days, particularly among our higher education partners. Everyone's watching the massive increase in subscription services, and particularly how young alumni or donors use them. Also, we're just really excited about the idea of people buying into consistent, regular giving. But most of us haven't really figured out how to give for monthly gifts real well, how to thank recurring donors, or even in some cases how to receive the gifts correctly.
It's a tremendous opportunity to build a base of committed, regular donors who have bought into your cause. So when NextAfter, the great fundraising research outfit, published their recent recurrent giving study where they actually made gifts to a couple hundred charities and saw how recurrent giving was marketed, we gobbled it up. The same day it came out, I called Brady Josephson and got him on the line to talk about how to optimize the donor experience, to tell us what they heard in the study, and how he thinks in his words we can unlock the most generous generation in history. Here's our chat.
Check out the full report at:
And Brady's NextAfter podcast at:
Having a good relationship between your marketing department, and your advancement division is absolutely crucial. Michael Stoner, co-founder, and president of mStoner Incorporated knows this, and he's completed some research recently showing how this relationship can really propel the results of an advancement division’s ability to engage donors. I got on the line with Michael to talk a little bit about his history in higher education marketing and what he sees next for the integration of communications to donors.
Find out more about mStoner at: https://www.mstoner.com/
For a long time now, annual giving programs have utilized matching gift programs from corporate sponsors as a great way to increase their fundraising totals. You can, generally speaking, increase your results by about 10% just by engaging corporate partners who have matching gift programs available to your alumni and other supporters. I got on the phone with Teddy Callow at HEPData, one of the premier providers of matching gift data and resources to talk about how you can best engage donors in corporations so that you're the one who gets chosen for this important philanthropic opportunity.
Find out more great info from HEPData at: HEPData.com
And Contact Us at RNL for HEP-integrated services like those that support you phonathon and student philanthropy centers through CAMPUSCALL integration.