Crowdfunding is a great way to capture new donors. This socially-connected and optimized online giving platform is now in use by over half of higher education institutions for fundraising in one form or another. We’ve released our 2018 Crowdfunding Index, which reviews over 5,000 charitable crowdfunding campaigns on the RNL ScaleFunder platform, with combined giving of $73 Million. I got on the line with RNL crowdfunding expert Mary Grace Baldo to review the data, and talk about key trends and what’s next for this great way to engage donors.
Crowdfunding now has wide adoption, and we’re seeing some great things as institutions further include crowdfunding into their overall giving strategy. The technology has come a long way, and can integrate directly into your current gift processing and stewardship plans. And when you look at the stats for first-year crowdfunding programs, the ROI can be really great.
You’re going to want a partner who understands how to implement the technology across all your channels, so your crowdfunding program becomes an integrated part of how you talk with donors for annual giving, special projects, and even major gift campaigns. We were the early adopters of charitable crowdfunding here at RNL, and we have years of experience to help you be successful. Give us call and get a demo of what RNL crowdfunding, powered by ScaleFunder, can do for you.
Your high end donor prospects invest in experiences. This is true both in how they give to charities and how they spend their leisure time. Adam Capes knows this and he's pioneered a new way to engage high end donors with luxury experiences that also make a difference.
In the 21st century your top donors are much more willing to invest in experiences than stuff. What Adam's figured out is that having a memorable experience as part of a donation is really crucial to engaging a longterm interest of your donors. This donor experience is crucial to everything that we do here at Ruffalo Noel Levitz. If you're ready to take your donor experience to the next level, get in touch with us. We're ready to help.
Making sure that your major and planned giving fundraisers are productive is a key part of raising transformational gifts for your organization. In the second year of our major and planned giving productivity survey, we explore these issues, find out what major and gift officers think about predictive analytics, wealth ratings, and how they're able to qualify donors at scale. I got on the line with Josh Robertson to talk about the results of our second survey on major and planned giving productivity.
So, if you're trying to have success in your major and planned giving program, who you're talking to is only part of the issue. The systems you use to help your gift officers really connect, to listen, and to engage donors are crucial in reaching your aspirational fundraising goals. If you'd like to take your major and planned giving program to the next level, drop us a line here at RNL. We're ready to help.
Looking into your database of supporters and searching for those people who are ready and able to make a major or planned gift is crucial to any organization's success. But how do you find the right people and ask them in the right way at the right time?
Well, Greg Warner at MarketSmart has some ideas. In fact, he's built a name for himself by directly challenging our assumptions and the generally dated tactics we use to engage donors. I got him on the line to talk a little bit about how we can find new ways to engage major and planned giving donors.
Check out MarketSmart at imarketsmart.com
Making sure that you're approaching the best, most ready and most able prospects for major and planned giving is absolutely crucial to meeting your fundraising goals. If you're doing the same old thing, your gift officers probably aren't having a high level of success. It might be time to look at things differently.
We agree with Greg that it's time to look at things differently. If you'd like to take your major and planned giving program to the next level, give us a call here at Ruffalo Noel Levitz. We've pioneered new technologies using your data and 21st century engagement tools to help you better engage the best major and planned giving prospects. We're ready to help.
Annual giving is the lifeblood of most fundraising programs, and we’re interested in keeping a pulse on current trends and fundraiser challenges. We’ve published the second version of our Advancement Leaders Speak series, where over 250 annual giving leaders told us about where they’re focusing their energy to connect with donors. Included this year is a special focus on both parents and leadership givers, two important groups. I got on the line with annual giving career veteran Shad Hanselman to go through the survey results and hear from him about the future of annual giving.
Engaging parents and leadership donors will also be a top priority for most institutions in the coming years. These two groups, which might actually be the same people in many cases, require a different approach from your overall alumni and supporter base. Again, personalization, and engaging donors with a live feedback look will be key.