Mariya Yurukova of the innovative York University phonathon program talks to us about planning an experiment that looked at differing responses to script messaging. We discuss how to organize an experiment and why connecting to donors with a personalized message is important.
Dr. Bill Withers at Wartburg College talks about how his research into corporate communications applies to how we work with alumni and donors. It’s the relationship and we want those relationships to be long term and permanent. How do we achieve this when so much communication is quick and digital? Well, some insights come from a course Bill taught entirely on Facebook. Yep, he’s that kind of professor.