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Apr 17, 2020

As we navigate uncertain times, a big question has arisen for many higher education fundraisers: What do we do with our spring or summer giving day? About half of higher education giving days are held between February and June, and they've really taken off in popularity. Many institutions rely on them for end of the year excitement, and to meet their important donor and dollar goals. In a recent RNL poll, most respondents told us that they have altered their giving day strategy due to the COVID-19 crisis.

But that doesn't mean it's time to cancel your giving day. A number of recent giving day successes have shown that it is possible to host an engaging, exciting, and even record setting giving day even in this economy and amidst the crisis. RNL's Chad Warren and I sat down (virtually) with Lola Mauer, Associate Vice President of Strategy and two time alumnae of Ball State University on their record breaking “One Ball State Day” on April 7, which eclipsed over $511,000 from nearly 5,400 donors from all 50 states.

Give a listen to our Fundraising Voices podcast to hear Lola tell us about the day, and the team's strategy going into the event.