Oct 8, 2019
We've just released our annual report on annual giving trends, from a survey fundraisers this year. I got on the line with Shad Hanselman, RNL's annual giving guru, to talk about the results, including what fundraisers say about:
- Usage of channels, like direct mail, phone, email, crowdfunding, giving days and online giving.
- Where fundraisers wish they were spending more time.
- What fundraisers think is best for donor acquisition, retention, and upgrade of donors.
- What's being done for young alumni engagement.
- What's next for the future of annual giving.