Katherine Lisciani is a millennial, and over at Millennovation.com she has been named a top millennial marketer by LinkedIn. She’s helped organize powerful campaigns to engage and energize young supporters for important causes.
In advance of Katherine’s appearance as a speaker at our upcoming Digital Philanthropy and Millennial Engagement Conference, Oct. 13-14 in Atlanta, I got her on the line to talk about best practices for marketing to a generation that has increasing dominance over our fundraising results. For many causes, and particularly higher education institutions, young people are the largest part of our constituent base, but we’re engaging them with the same old tactics that we’ve used on their parents and grandparents.
Listen to the podcast to hear a taste of what Katherine will talk about in October, and get some ideas on how you can better engage millennial supporters.