RNL Vice President Autumn Horton talks about starting her career in phonathon, what she learned as a caller and manager, and what's coming next for this time-tested donor outreach tool. A lot of fundraisers started in phonathon programs, and we talk about what we all gained from the experience.
Janna Finch, researcher at SoftwareAdvice.com talks about the results of a recent study based on conversations with non-profit software buyers about what fundraisers want in software, why data is important and what integration means for today's charity leaders.
Aaron Galliher a senior student at Appalachian State University and Summer Wisdom, Assistant Director of Alumni Affairs & Annual Giving talk about Appalachian Students Today, Alumni Tomorrow, and the great programming they are doing to engage students with the message of philanthropy.
Ed Lang at Buffalo UK talks about some of the differences between UK and US university fundraising, and tips on contacting international alumni donors.
Mariya Yurukova of the innovative York University phonathon program talks to us about planning an experiment that looked at differing responses to script messaging. We discuss how to organize an experiment and why connecting to donors with a personalized message is important.
Dr. Bill Withers at Wartburg College talks about how his research into corporate communications applies to how we work with alumni and donors. It’s the relationship and we want those relationships to be long term and permanent. How do we achieve this when so much communication is quick and digital? Well, some insights come from a course Bill taught entirely on Facebook. Yep, he’s that kind of professor.