Over three quarters of higher education institutions use the phone in some way to reach out to donors each year. At the biggest programs, this amounts to a student caller phonathon, which contacts thousands of alumni, parents and friends.
These phonathons or telefunds can generate millions in support, not to mention great conversations which build the relationship with a donor.
We’ve just released the RNL Phonathon index, looking at 93 phonathon programs from 2014 to 2017, with over $300M in pledges.
We uncover some of the key trends and best practices in phonathon programs and make suggestions about how to take your phonathon to the next level. You can download the full index at RuffaloNL.com today. I got on the line with podcast pal Josh Robertson, a fellow phonathon veteran, to break down the results and talk about what’s next for this key donor contact channel.
Chances are, if you’re doing the same thing you’ve been doing with your phonathon for years, you’re probably not getting what you could out of the channel. This channel deserves the best you can offer in terms of strategy and technology. As the only truly scalable personal conversation channel in higher education fundraising, phonathons can have a lot of value. But only if you do them smartly, in a data-driven and focused manner. As Josh mentions, it depends on your goals, but you can craft a solid 21st century phone strategy, as these 93 institutions show.
So, if you want to take your phonathon to the next level, drop us a line here at RNL. We have a team of experts ready to help.