We’ve just released part two of our major research series Advancement Leaders Speak here at Ruffalo Noel Levitz. This time, we surveyed and spoke with 270 major and planned giving officers to find out how they do their jobs and how they feel about productivity.
You can download the study at RuffaloNL.com—we included questions about average prospect pool sizes, number of visits with donors, key frustrations and challenges for gift officers, as well as what they think would make their jobs easier.
I got on the line with Caryn Stein, Vice President here at RNL, to go through the results and talk a bit about what we are hearing from gift officers about their important work with donors.
Productivity—it’s not always the first topic that major and planned giving programs jump on. For a profession primarily focused on personal relationships with donors, we’re not really drawn to metrics and deep data on our solicitation effectiveness. But given the increase pressure all charitable organizations are facing, and definitely for higher education, putting the right tools in place so your major and planned giving team can have success is crucial. And as Caryn and I mention, focusing on the right contact to the right donors at the right time is a key donor-centric practice that will keep your top supporters happy and increase their joy in giving. You can download the full study at RuffaloNL.com. We’d also love to hear from you about your major and planned giving program. Drop us a line, and we’ll talk about how you can improve your team’s productivity and book more gifts, immediately.