Making sure that your major and planned giving fundraisers are productive is a key part of raising transformational gifts for your organization. In the second year of our major and planned giving productivity survey, we explore these issues, find out what major and gift officers think about predictive analytics, wealth ratings, and how they're able to qualify donors at scale. I got on the line with Josh Robertson to talk about the results of our second survey on major and planned giving productivity.
So, if you're trying to have success in your major and planned giving program, who you're talking to is only part of the issue. The systems you use to help your gift officers really connect, to listen, and to engage donors are crucial in reaching your aspirational fundraising goals. If you'd like to take your major and planned giving program to the next level, drop us a line here at RNL. We're ready to help.