Recurring giving is a big topic these days, particularly among our higher education partners. Everyone's watching the massive increase in subscription services, and particularly how young alumni or donors use them. Also, we're just really excited about the idea of people buying into consistent, regular giving. But most of us haven't really figured out how to give for monthly gifts real well, how to thank recurring donors, or even in some cases how to receive the gifts correctly.
It's a tremendous opportunity to build a base of committed, regular donors who have bought into your cause. So when NextAfter, the great fundraising research outfit, published their recent recurrent giving study where they actually made gifts to a couple hundred charities and saw how recurrent giving was marketed, we gobbled it up. The same day it came out, I called Brady Josephson and got him on the line to talk about how to optimize the donor experience, to tell us what they heard in the study, and how he thinks in his words we can unlock the most generous generation in history. Here's our chat.
Check out the full report at:
And Brady's NextAfter podcast at: