Annual giving is the lifeblood of most fundraising programs, and we’re interested in keeping a pulse on current trends and fundraiser challenges. We’ve published the second version of our Advancement Leaders Speak series, where over 250 annual giving leaders told us about where they’re focusing their energy to connect with donors. Included this year is a special focus on both parents and leadership givers, two important groups. I got on the line with annual giving career veteran Shad Hanselman to go through the survey results and hear from him about the future of annual giving.
Engaging parents and leadership donors will also be a top priority for most institutions in the coming years. These two groups, which might actually be the same people in many cases, require a different approach from your overall alumni and supporter base. Again, personalization, and engaging donors with a live feedback look will be key.